You know how Amazon, Johnson & Johnson, and Nestlé innovate?
With the SIT Method — the fastest, most effective path to structured innovation
Many groups waste time on unfiltered, messy brainstorming and falsely credit it as high-impact creative work.
I was trained directly by SIT co-founder Jacob Goldenberg and Inside the Box co-author Drew Boyd
In my workshops, your team learns Systematic Inventive Thinking (SIT). It’s a proven, repeatable framework that helps organizations solve real problems using the resources they already have.
My innovation sessions are focused, fast-moving, and grounded in reality. If an idea can’t be implemented on your budget, I’ll stop the conversation and redirect, right then and there.
Because innovation can’t be abstract.
It has to be actionable.
Who has benefitted from my Innovation Workshops?
Nonprofits that were looking to do more without expanding the team
Product companies that wanted to expand into new markets
Educational organizations that were trying to solve enrollment, staffing, and retention
Corporate teams that were tired of ineffective meetings and old ideas
Service businesses that were seeking new revenue models, delivery channels, and internal systems
It’s not that you're incapable. It’s that:
The challenge isn’t what we need to solve — it’s the solution in disguise.
This approach, “Function Follows Form”, is used by leading global companies and taught at top universities including Columbia and Harvard — for a reason: it works.
What we can solve in a SIT-ting.
You bring the problem. I bring the process.
Short-staffed?
We’ll find ways to do more with less.
Enrollment or sales lagging?
We’ll discover new channels.
Struggling to retain employees?
We’ll improve systems and motivation.
Product stuck in old markets?
We’ll find new ways to position or deliver it.
The 5 Tools of SIT
Take something essential away and see what value emerges.
Example: The iPod Shuffle wasn’t an upgrade—by subtracting the visual interface and song selection, it distilled the portable music player down to its essential, carefree core.
Copy a component, but tweak it.
Example: The original razor was effective, but multiplication improved it. Engineers added a second blade, set at a different angle. The first blade lifts the hair, and the second blade follows immediately to cut it closer, resulting in an unprecedentedly smooth shave.
Split a product or process and rearrange the parts.
Example: High upfront costs and year-round maintenance made traditional vacation home ownership difficult. Division solved this by splitting property usage into weekly blocks among multiple owners. This division and rearrangement of time makes luxury vacation access affordable and predictable for a wider market.
Make one item or person take on an additional task.
Example: A marketer who oversees all branding strategy also does sales calls. In small companies, this can be efficient.
Make two variables depend on each other
Example: Take the eyeglass lens and the ambient UV light. By coating the lens with photochromic molecules, the resulting transition lenses automatically change their tint in direct response to sun exposure. In this smart product, the color of the glasses change depending on the power of the sun’s rays.
These tools aren’t hypothetical.
They’re how your team will start generating ideas in minutes.
How will you innovate?
Interactive Workshops
Small-group format (6–12 people). We solve your team’s actual problem using SIT, live.
Collaborative, energizing, and outcome-driven.
Large-Group Sessions
Conference or all-hands format (50–200+). Still interactive. Still practical. Your team learns the tools, applies them, and leaves with real ideas.
Executive & Leadership Teams
We use SIT to solve high-level organizational issues, like staffing, donor engagement, enrollment, retention, or fundraising strategy.
Client reviews
Mrs. Meira Spivak has done outstanding work
with our Titles team at Oorah/Kars4kids. She provided valuable training that focused on building our team’s confidence when making calls and developing the tools necessary to effectively engage with our donors as part of our follow-up process
Mrs. Spivak began by presenting the “why” behind our efforts—helping the team understand the impact of their work. She patiently addressed individual and group concerns, providing practical tools and strategies to help overcome them. In collaboration with management, she developed a clear and structured chart of goals, which gave us direction and measurable benchmarks for success.
Throughout the training, Mrs. Spivak offered both praise and constructive feedback, helping each team member refine their communication approach in calls and emails. She also ensured that next steps were well-defined and actionable, and she provided insightful tips for our managers and in-house trainer to maintain the momentum she established.”
Mordechai Arakanchi
Oorah Inc./Kars4kids
Within the first 3 minutes of the introduction of your workshop
I knew this was going to be a growth-filled opportunity for our team!
My favorite type of learning is experiential and workshop-based. Your facilitation skills are excellent, and the timeliness of this type of mindset and planning could not be any more perfect than now.”
Dov Pekal,
Owner and Director of Shma Camps
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Meira was an incredible facilitator.
Her confidence, professionalism,
ability to actively listen and guide team problem-solving were incredible.
Her knowledge, passion, and commitment to helping others were felt by all."
Debra Fliegelman,
Lishma Program Director
Therapist
Think inside the box
Forget wild brainstorming sessions where nothing gets implemented.
SIT gives structure to creativity. It’s innovation with rules.
In my workshops, your team will:
Let’s talk about your business, your goals, and what’s really getting in the way.
Ready to bring structured innovation to your team?